"When people are more important than profits, everyone profits" - COLLOSIANS 3:22:14

1985 – CMI opened the market of Malaysia, deploying the first legal & documented 234 domestic helpers through its longest existing accredited principal, ALSTRON SDN BDH located at Petaling Jaya, Malaysia.  Since then, the partnership enjoyed sending almost 4,500 workers (of several categories) in Malaysia alone. 

1991 – due to its proven track record in the employment industry, CMI was awarded by the Taiwan Government (R.O.C.) to be the first seven (7) accredited licensed recruitment agencies (among the current 300 listed Taiwan-deploying agencies) in the Philippines permitted  to send workers to Taiwan, R.O.C.

1992 – submitted the first accredited employer (on a test case basis) from Taiwan, R.O.C. - AV LEADER CO., LTD., in Chi Long (or Kee Lung) employing the first five (5) legally documented overseas Filipino workers (OFWs) to ever work in Taiwan.

1993 – submitted the first accredited (on a test case basis) documents from a South Korean factory (BON MAX CO., LTD.) initially taking the first twenty-six (26) documented Filipino Trainees to ever work in South Korean factories.

Also in 1993 – with the assistance & cooperation of Security Bank and Trust Co., packaged the country’s first “LAKBAY ALALAY LOAN ASSISTANCE PROGRAM” – financing poor yet deserving Filipino workers wanting to go to Taiwan.

1994 – is the first licensed Philippine manpower company to design, package and conduct its own in-house ORIENTATION SEMINARS for FREE – using the state-of-the-art multi-media equipment & technology available.  Later on, CMI packaged and integrated two (2) additional orientation seminars to augment the needs of its applicants and supplemental to the government prescribed PRE-DEPARTURE ORIENTATION SEMINAR or PDOS.  In time, these seminars were copied and the endorsed by (now called: PRE-EMPLOYMENT ORIENTATION SEMINAR or PEOS) major manpower associations in the Philippines.

Also in 1994 – designed and uploaded the first dynamic & inter-active internet homepage in the overseas manpower export industry in the country.  Every year, the same homepage is upgraded to keep up with the times in the cyber world.  CMI will continue to keep having its homepage the simplest , user-friendliest and the most-efficient homepage in this industry.

1995 – in cooperation with its biggest foreign principal/employer in Taiwan, ADVANCED SEMICONDUCTOR ENGINEERING (ASE), Incorporated, packaged the first ever “Semiconductor Assembly Training Programme” in the Philippines for Filipino workers bound to Taiwan semiconductor companies.

1999 – re-opened the labour market of Lebanon, after 17-years of internal civil hostilities. Lebanon became one of the sought-after labour markets of household workers (i.e., DOMESTIC HELPERS or MAIDS) since most of their recruitment & documentation expenses are paid-in-advance by their employers (to be deducted later from their salaries), going to Lebanon spending only for Passports & other personal documents - through its ONLY partner (ARZAT CONSULTING SERVICES).

2002 – the first licensed Philippine Manpower company to document and deploy the first overseas Filipino worker (OFW) to Syria.

2003 – one of the first licensed Philippine Manpower company to document & deploy the first batch of overseas Filipino workers to Cyprus.

2004 - with the growing number of candidate-workers becoming problematic in producing money to pay even the POEA-prescribed PLACEMENT FEE ceiling, CMI started the "NO-CASH-OUT" scheme - asking prospective employers to advance most, if not all, the expenses of their selected workers (giving-in to the idea started in Lebanon labour-market-sector).

2006 - recipient of POEA 2005 Top Performer Award - given to agencies that is in active operation since July 2002 & with not more than two (2) adversely decided cases of recruitment violation within the evaluation period. The criteria also include compliance with recruitment rules & regulations, deployment, technical capability, responsiveness to workers’ welfare on-site, and marketing capability. The Philippine government, through the Department of Labor and Employment and the Philippine Overseas Employment Administration, gives honor to outstanding Philippine private recruitment companies through the POEA Agency Performance Awards.

NOTE: if you wish to send email to these people, just CLICK their names.

EDGARDO F. DIZON – Member of the board and concurrent Vice-President.  Graduated Bachelor of Science in Commerce–Accounting Major @ Holy Angel University in Angeles City, Pampanga.  Edgar (to his friends) started his working stint with the family following his immediate graduation way back in 1979.  His mobile phone # is (+63) 09175298367

HELEN A. REYES – Concurrent Operations Manager of our Recruitment & Processing Department.  A graduate of Bachelor of Science in Commerce (Business Administration Major) @ the Manuel L. Quezon University.  Helen (to her friends) is another successful employee of this company who rose from the ranks, starting from a simple clerk/typist. Her mobile phone # is (+63) 09179451312

     The businesses were all started by one (1) woman - a visionary businesswoman, friend-to-all, our Chairperson (emeritus), mother to many and our family clan's matriarch, Doña Luz de Vera y Jimenez(+)!

     In the mid-50's, Nanay Luz (as we fondly call her, "Nanay" - meaning MOTHER in the native Philippine language meaning of TAGALOG), put up a small-scale box factory in their first family residence in Quezon City.  Their clients were made up of jewelry and shoe shop owners (mostly Chinese - and most of them still exist today) as she witnessed the potential of its growth, to move along to another line of business.

     In the early 60's, she got convinced by a friend about gathering office wastes from different offices and establishment in Manila, Quezon City and the then growing commercial area of Makati. These office wastes were sorted out, bundled & delivered to different paper recycling/mills around Metro-Manila (Globe Paper Mills, Manila Paper Mills, World-Wide Papers Mills, etc.) - back then, she was a recipient of the many business association awards, including the most noted "Queen of Scrap Paper Dealership".

     In the 1968, simultaneously, she entered into the business of travel & tours (LUZ TRAVEL & TOURS) and overseas recruitment (PAN PACIFIC RECRUITMENT AGENCY). Luz Travel back then handled 75% of all in-bound tourists coming from the bubbling economy of Japan and Pan Pacific Recruitment ventured into many overseas labour markets, particularly in the countries like U.K., U.S. and the Middle East. Due to the heavy load in the travel & tours industry back in 1976, she gave the complete management to her 2nd child (Emmanuel de Vera or EJV) to become the 2nd-generation owner of the company (until 1984).

     In 1979, after having given the first recruitment company to his 2nd-Son, she again opted to have a new one, this time named KERUB ENTERPRISES OVERSEAS PLACEMENT - a single proprietary owned company with practically the same purpose as the old one.  In 1984, the company's licensed was transformed into a family-owned corporation taking its new name, as it is today, CHERUB MANPOWER INCORPORATED (or CMI - 啟路人力公司).

     The management of CMI has always been under the leadership of its founder, LJV (my mother's initials) until her untimely demise in May 26, in the year of our Lord 2002 (the day immediately following her 72nd birthday).

CHERUB MANPOWER INCORPORATED (or CMI for brevity) prides itself for being one of the very few companies owned & operated by the first families (1968) that have established, what was then called the birth of the "manpower export industry", and still exist & being equally business pioneers in the country's "overseas recruitment industry" today!

Pan Pacific Recruiting Corporation was the family's first flagship company to be the authorized (only certificates were given back then - not licenses) recruitment agency until it was given to the 2nd son to run the same (until 1984).

Established in July 23, 1979 (with an original license number "03"), CMI was born under a registered name of KERUB ENTERPRISES OVERSEAS PLACEMENT, not to compete with its existing sister-company [and equally owned and organized by its founder & chairperson (emeritus), Doña LUZ DE VERA y JIMENEZ (+)].  Rather, it only intends to handle clients which they could no longer accommodate.  Its establishment was primarily envisioned & conceived out of the continuing desire of Ms. de Vera to enhance her fellow-Filipinos' standard of living – by promoting & accelerating the country’s overseas employment program, being one of her long list of altruistic endeavors & commitments.  That same commitment lives today.

CMI garnered a big chunk of the labor market shares in Europe, the United States and the Middle East under the guidance of the Overseas Employment Development Board (OEDB), until it became the Philippine Overseas Employment Administration (or POEA) in 1984.

This period saw the exodus of thousands of workers and professionals of various skills and categories going to countries especially in the Middle East where the demand for expatriate labor soared because of the massive infrastructure and industrial projects.

It was also during this period when the government felt the need for avenues to ease the unemployment problem and the generation of much-needed foreign exchange to support the country’s socio-economic endeavors when the vision focusing to the possibilities of manpower export took concrete form.

CMI, for its share did not stop in looking for more opportunities for Filipino workers which paved the way for the opening of new labor markets in the Asia-Pacific such as – Malaysia, Taiwan (R.O.C), Saipan, South Korea, Hong Kong, Brunei Darussalam and just recently, in the Federal States of Micronesia, the Marianas & Palau States.

CMI equally contributed a greater share in the re-opening of previously closed markets (for one reason or another) like Lebanon and Cyprus (see OUR TIME-LINE).

Over the years, CMI is continuously modifying and designing custom-tailored procedures, guidelines and selection criteria that may be prescribed by its wide-range of clientele. These strategies, which are mutually beneficial to all workers, clients and our agency, have given rise to an even stronger mutually beneficial partnerships in the pursuit of a responsible, successful and effective "employment providing" program.

To date, CMI has supplied a good number of general workers, skilled and semi-skilled, fully trained and professional Overseas Filipino Workers (or OFWs) to over twenty (20) different countries, from the date of its foundation.  Last year (2005), CMI has already benefited more than 58,897 families - and the number still grows!

This continuing process of improvement and development of our recruitment procedures has earned CMI the "house-hold name" reputation that it holds today. 

Many researches reveal the meaning of CHERUB. Here they are:

1.     pl. cher·u·bim (chĕr'ə-bĭm', -yə-bĭm').

a.   A winged celestial being.

b.   cherubim Christianity. The second of the nine orders of angels in medieval angelology.

2.     pl. cher·ubs.

a.   A representation of a small angel, portrayed as a child with a chubby rosy face.

b.   A person, especially a child, with an innocent or chubby face.

In Jewish, Christian, and Islamic literature, a celestial winged being with human, animal, or birdlike characteristics. They are included among the angels, and in the Hebrew scriptures they are described as the throne bearers of God. In Christianity and Islam they are celestial attendants of God and praise him continually. Known as karubun in Islam, they repeat “Glory to God” ceaselessly, and they dwell in a section of heaven inaccessible to attacks by the Devil. In art they are often depicted as winged infants. See also seraph.

cherub (chĕr'əb) , plural cherubim, kind of angel. Cherubim were probably thought of in the ancient Middle East as composite creatures like the winged creatures of Assyria. In Jewish tradition, they are described (Ezek. 10) as having four faces and four wings and also as beautiful young men; but late Christian art made plump children of them, as in Raphael's Sistine Madonna. With the seraphim (see seraph) they are said to be in the very presence of God. The color surrounding them is traditionally blue.

The noun cherub has 2 meanings:

Meaning #1: a sweet innocent baby

Meaning #2: an angel of the second order whose gift is knowledge; usually portrayed as a winged child

Medieval image of a cherub (about 1156)

A cherub (Hebrew כרוב; plural cherubim, כרובים) is a supernatural entity mentioned several times in the Tanakh (or Old Testament) and the Book of Revelation.

In Catholic theology the Cherubim are one of the highest ranks in the hierarchy of angels, along with Seraphim. In popular Christian tradition, "cherub" and "cherubim" have become synonyms of "angel(s)" and especially with "baby angel(s)". Because most English speakers are unfamiliar with Hebrew plural formation, the word cherubims is sometimes incorrectly used as a plural. In English usage, cherubs is also an acceptable plural form, especially for "baby angels".